 
      Paul O'Leary
          
                     Director
      
 
      Paul O'Leary
Director
BA (Hons) Product Design
Paul failed to pass his A-levels at school, achieving only in Art. He took a foundation course in Art and Design at Loughborough Art College. He then failed to be accepted onto a Fine Art Degree course, and failed again the following year to gain a place on a Furniture Design course. He retook his A-levels, doing evening classes at the technical college. With some newfound determination, he got the grades he needed and gleefully embarked on a degree in Product Design. Paul graduated from Loughborough University in 1987 with a 2:1 and co-founded Insight Design Consultancy.
The business failed to win enough commissions in a recession and folded in its second year. Paul and two of the partners tried their hand at restoring classic cars, but it soon became clear that the task required many years of experience in mechanics and panel beating. They ended up selling Austin Healey wrecks to an Italian car restorer and supplying parts. With that business also floundering because of the lack of available stock, the partners, Paul, Phil deVries and Will Jameson decided they had one more chance before accepting that they would need to get a proper job, so they each went home for the weekend to think of something.
Phil’s idea was the best: restore and sell antique pine furniture. They all agreed this could work, Paul even had some experience working at The Old Pine Shop in Ross on Wye over a couple of summers. Their first sale was a flop, only one person turned up, a neighbour interested to see what was going on. Completely broke, Paul put a desperate ad in the local paper: “Half price door stripping, £5 per door, no VAT.” For the first time, the phone was ringing, and they were collecting doors from nearby Leicester, Nottingham and Derby. Often loading the first tank at 6am, and spraying down the last doors at midnight, they were stripping 60 doors a day from a rented garage. Clambering around atop a caustic tank, sinking doors clad in overalls, gas mask, gauntlets and wellies, it was a horrible job, but they were happy, they were making ends meet for the very first time.
Will saw sense and got an actual graduate job, leaving Paul and Phil to follow their dream of stripping enough doors to buy some woodworking machinery to do what they really wanted, which was to make their own furniture.
With a £600 80-year-old Wadkin table saw and a £150 Wadkin morticer, equally ancient, they made their first piece of furniture, a Welsh dresser commissioned by Paul’s Mum. The business moved to a 2,000 sq ft workshop, down an alleyway on Baxtergate in Loughborough, where they set up a stripping room, a workshop with 5 carpenter's benches, and a display area to show their wares. With restored pieces of antique pine furniture, alongside farmhouse-style tables that they had made, they started taking one-off commissions, until one day they decided to cut the middle drawer out of a dresser base and replace it with a Belfast sink. The first deVOL sink cabinet was born, and bespoke pine kitchen commissions followed. 'deVOL' being an amalgamation of Phil deVries and Paul O’Leary’s surnames, and coincidentally, LOVed backwards.
In 1998, with the business barely able to pay the rent, Phil decided to leave and buy a small holding in Portugal with his wife. He came back many years later to earn extra money, and now works 40 weeks of the year at Cotes Mill, managing all the works on the estate.
On his own, Paul was nervous, so he decided to downsize, moving to a small shop in the village of Quorn, where he planned to make furniture from the back room and live upstairs. But, as soon as he put some posters of their work in the window, they suddenly had a new clientele. The affluent villages nearby had budgets Paul could only dream of, homeowners happy to spend £5,000 on a kitchen. Instead of downsizing, Paul increased the number of carpenters, gave up the stripping, and specialised in designing and making kitchens full-time.
Paul tells this story to encourage budding entrepreneurs to never give up; multiple failures do not make you a failure.
deVOL now employs 400 staff, has showrooms in Leicestershire, London, Bath, New York and Los Angeles. Along with Managing Director, Robin McLellan and Creative Director, Helen Parker, deVOL made two TV series for the Discovery Channel, 'For The Love of Kitchens', both series receiving Emmy nominations, and now shown all around the world.
Paul’s dream was to one day run a modern-day Bauhaus, where designers and makers from every discipline work under one roof to create household wares that were as close to perfect as possible, but in an old-fashioned way. The deVOL style still reflects the detail and proportion that Paul and Phil experienced restoring old pine furniture in the late 80s. You can read the whole sorry story in 'The deVOL Kitchen', published by Penguin Random House.
 
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
      