{"id":2899,"date":"2013-06-24T12:30:39","date_gmt":"2013-06-24T11:30:39","guid":{"rendered":"https:\/\/www.devolkitchens.com\/blog\/?p=2899"},"modified":"2017-01-04T10:26:59","modified_gmt":"2017-01-04T10:26:59","slug":"clever-advertising","status":"publish","type":"post","link":"https:\/\/www.devolkitchens.com\/blog\/clever-advertising","title":{"rendered":"Clever Advertising"},"content":{"rendered":"<p>IBM have taken the idea of street advertising to a new level. This series of billboards provide a place to meet, or escape from a sudden rain shower. They have become street furniture that brightens up the surrounding area and importantly promotes the brand effectively.<\/p>\n<p><div class=\"vidResp\"><iframe loading=\"lazy\" title=\"IBM &amp; Ogilvy France Create Ads With A New Purpose in its latest &quot;People For Smarter Cities&quot;\" src=\"https:\/\/player.vimeo.com\/video\/67570047?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div><\/p>\n<p><div class=\"sharer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2900\" src=\"\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/06\/ogilvy-paris-IBM-smarter-cities02-600x337.jpg\" alt=\"ogilvy-paris-IBM-smarter-cities02\" width=\"600\" height=\"337\" \/><ul id=\"socialshare\"><!--<li class=\"fb\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/dialog\/share?app_id=688330137993706&display=popup&href=https:\/\/www.devolkitchens.com\/blog\/clever-advertising?img=\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/06\/ogilvy-paris-IBM-smarter-cities02-600x337.jpg\"><\/a><\/li><li class=\"tw\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.devolkitchens.com\/blog\/clever-advertising&text=Clever Advertising\"><\/a><li>--><li class=\"pt\"><a target=\"_blank\" href=\"https:\/\/www.pinterest.com\/pin\/create\/button?&url=https:\/\/www.devolkitchens.com\/blog\/clever-advertising&media=\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/06\/ogilvy-paris-IBM-smarter-cities02-600x337.jpg\"><\/a><li><\/ul><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM have taken the idea of street advertising to a new level. This series of billboards provide a place to meet, or escape from&#8230;<\/p>\n","protected":false},"author":8,"featured_media":15437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[789],"tags":[97,33,4],"class_list":["post-2899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-make","tag-brand","tag-furniture","tag-new"],"_links":{"self":[{"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/posts\/2899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/comments?post=2899"}],"version-history":[{"count":1,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/posts\/2899\/revisions"}],"predecessor-version":[{"id":15438,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/posts\/2899\/revisions\/15438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/media\/15437"}],"wp:attachment":[{"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/media?parent=2899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/categories?post=2899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/tags?post=2899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}