{"id":2375,"date":"2013-02-27T22:00:11","date_gmt":"2013-02-27T22:00:11","guid":{"rendered":"https:\/\/www.devolkitchens.com\/blog\/?p=2375"},"modified":"2017-01-04T10:31:18","modified_gmt":"2017-01-04T10:31:18","slug":"the-optimist-toaster","status":"publish","type":"post","link":"https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster","title":{"rendered":"The Optimist Toaster"},"content":{"rendered":"<p><div class=\"sharer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2379\" src=\"\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/dfds-600x399.jpg\" alt=\"dfds\" width=\"600\" height=\"399\" \/><ul id=\"socialshare\"><!--<li class=\"fb\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/dialog\/share?app_id=688330137993706&display=popup&href=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster?img=\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/dfds-600x399.jpg\"><\/a><\/li><li class=\"tw\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster&text=The Optimist Toaster\"><\/a><li>--><li class=\"pt\"><a target=\"_blank\" href=\"https:\/\/www.pinterest.com\/pin\/create\/button?&url=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster&media=\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/dfds-600x399.jpg\"><\/a><li><\/ul><\/div><\/p>\n<p>One of my favourite projects is a series of toasters by London group <a title=\"The Agency of Design\" href=\"http:\/\/www.agencyofdesign.co.uk\/\">The Agency of Design<\/a>.<\/p>\n<p><a title=\"Design Out Waste\" href=\"http:\/\/www.agencyofdesign.co.uk\/projects\/design-out-waste\/\">\u2018Design Out Waste\u2019<\/a> from 2010 examines how we could improve the lifespan of our household electricals. Rather than tackle the problem from simply a material approach, the team created three strategies based on our product care habits. These were then applied to the humble toaster.<\/p>\n<p>The result is three distinct looking toasters driven by sustainable goals &#8211; the \u2018Realist\u2019, the \u2018Pragmatist\u2019 and the \u2018Optimist\u2019.<\/p>\n<p><div class=\"sharer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2378\" src=\"\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/3-600x399.jpg\" alt=\"3\" width=\"600\" height=\"399\" \/><ul id=\"socialshare\"><!--<li class=\"fb\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/dialog\/share?app_id=688330137993706&display=popup&href=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster?img=\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/3-600x399.jpg\"><\/a><\/li><li class=\"tw\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster&text=The Optimist Toaster\"><\/a><li>--><li class=\"pt\"><a target=\"_blank\" href=\"https:\/\/www.pinterest.com\/pin\/create\/button?&url=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster&media=\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/3-600x399.jpg\"><\/a><li><\/ul><\/div><\/p>\n<p>The most striking is the \u2018Optimist\u2019 \u2013 a cast aluminium toaster that aims to last for generations. It looks and feels like a solid centrepiece appliance for the kitchen. Not only is it physically enduring but it has design details that embrace the toaster\u2019s age and history. A mechanical counter can display how many slices of toast its made and the date of manufacture is permanently moulded into the body.<\/p>\n<p>It is hoped that you would pass the toaster down the family so it can be enjoyed for many breakfasts to come.<\/p>\n<p><div class=\"vidResp\"><iframe loading=\"lazy\" title=\"The Optimist\" src=\"https:\/\/player.vimeo.com\/video\/15155727?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div><\/p>\n<p>They have been inactive for a couple of years but you can see more at\u00a0<a title=\"The Agency of Design\" href=\"http:\/\/www.agencyofdesign.co.uk\/projects\/design-out-waste\/\">The Agency of Design<\/a><\/p>\n<p><div class=\"sharer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/1-600x398.jpg\" alt=\"1\" width=\"600\" height=\"398\" \/><ul id=\"socialshare\"><!--<li class=\"fb\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/dialog\/share?app_id=688330137993706&display=popup&href=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster?img=\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/1-600x398.jpg\"><\/a><\/li><li class=\"tw\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster&text=The Optimist Toaster\"><\/a><li>--><li class=\"pt\"><a target=\"_blank\" href=\"https:\/\/www.pinterest.com\/pin\/create\/button?&url=https:\/\/www.devolkitchens.com\/blog\/the-optimist-toaster&media=\/\/www.devolkitchens.co.uk\/blog\/wp-content\/uploads\/2013\/02\/1-600x398.jpg\"><\/a><li><\/ul><\/div><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of my favourite projects is a series of toasters by London group The Agency of Design. \u2018Design Out Waste\u2019 from 2010 examines how&#8230;<\/p>\n","protected":false},"author":13,"featured_media":15497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[789],"tags":[15,45,46],"class_list":["post-2375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-make","tag-design","tag-london","tag-product"],"_links":{"self":[{"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/posts\/2375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/comments?post=2375"}],"version-history":[{"count":1,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/posts\/2375\/revisions"}],"predecessor-version":[{"id":15498,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/posts\/2375\/revisions\/15498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/media\/15497"}],"wp:attachment":[{"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/media?parent=2375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/categories?post=2375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devolkitchens.com\/blog\/wp-json\/wp\/v2\/tags?post=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}